Save Tango

BEST CAMPAIGN EVER!

I love the British. I really do. They have a fantastic sense of humour. Perhaps it's because the juxtaposition from the stiff upper lip of the stereotypical British folk makes it all the more hilarious. It's like the comedy of Germans being nice, or Americans being smart and skinny, or DeLoreans not being awesome. Opposites are funny.

Anyway, the UK drink company Tango is being competitively forced out of the market by the big players like Coca-Cola. Capitalists say 'too bad - do better', Communists say 'too bad - should have nationalised the food industry' but real Britons say 'enough is enough, stay away from our Fanta rip-off!'

So the Save Tango campaign has been launched, and it's an all-out fight with very little humility to save the orange fizzy drink. It's fantastic.

Their YouTube ad sums up most of it:


But check out the site for more. An online game where you get to show your passion for Tango by clicking on the screen a few million times to make more Tango, downloadable posters & stencils so you can illegally plaster your town with the campaign, a blog documenting the progress, plus the ever-important Tangometer, where you can see the financial viability of the company in real time.

The levels of self-deprication that a British company will go to in order to save its brand is what makes this campaign so brilliant. It's sold me. When I lived in London I never liked Tango - I prefer Irn-Bru (who have a similarly awesome site, and are available in Australia), but I'm also behind the Tango crew on this one.

Save Tango!