How awesome is this? Granted, it's just a publicity stunt for Basheer Graphic Books, who wanted to promote Pantone color guides to art students, but it's still very hands-on and pretty.
To grab their attention, we re-create a rainbow consist of Pantone color chips in the middle of college’s park. With 8 meter in length and height of 4,5 meter, more than 5000 different color chips were used to cover the arch.
The rainbow creates a spectacle and students realize that Pantone has real life colors. Inquiries for Pantone books in Basheer Graphic Books also signicantly increase.
via Scene 360 Illusion
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