Awesome comeback, Tesco

Remember when Jedi was counted as an official religion after an overwhelming number of people listed it in a UK census?

Well, a believer of the Jedi faith has been outraged by being asked to remove his hood while visiting a Tesco store.

Daniel Jones (Jedi name Morda Hehol), founder of the International Church of Jediism, was told the hood flouted store rules.

"It states in our Jedi doctrination that I can wear headwear. It just covers the back of my head. You have a choice of wearing headwear in your home or at work but you have to wear a cover for your head when you are in public."

Jones, who has made an official complaint to Tesco, is considering a boycott of the store and is seeking legal advice.

Here's the awesome bit - Tesco's official response:

"He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.

"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.

"If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."

Take that, Morda - the Tesco media guy totally burned you that time.

Original story: Guardian