Domo takes over 7-11

OMG! EPIC WANT!

Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven (USA) storewide promotion, and his toothy brown face is plastered on everything imaginable.


Tons of signage all over, collectible Slurpee cups (and Domo's own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design.


There's even a Domo mini-site including webisodes featuring Domo's quest for a Slurpee and how he gets a brain freeze in the process.


There's Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven's consumers "love crazy Japanese shit."


Considering the fact that I worked at a 7-11 for five years when I was a teenager, I am PISSED that I miss out on the chance to get my hands on this stuff for free (I had my free pick of merchandise, freebies etc - from shotglasses, to test cigars, to giant signage of cartoon characters).

Who knows, maybe it won't even reach 7-11s in Australia... we can only hope.



via EatMeDaily