Frenchy IKEA campaign

Nice advertising campaign - IKEA have decorated four Metro stations in Paris, allowing commuters to relax on their sofas and directly trial the merchandise.

I like the quirkiness of this campaign, but also the simplicity of a few couches and lamps on a subway platform. Even the giant billboards displaying bookcases behind are specially designed to account for the curvature of the subway walls.

I just hope French hooligans don't trash the sofas.