ALT/1977

This is awesome. Alex Varanese decided to explore the concept of time travelling as it relates to technology and graphic design.

Whipping back to the cool, orange surrounds of the 1970s, he's envisaged a world where today's gadgets are sold alongside the awesomeness of Atari, Commodore 64 and Activision. Love it.

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).

I really really want these posters. In fact, I'm going to print a few off, right now!

Thanks, Richard!